When it comes to analyst prioritization and segmentation, there are many ways to divvy up the landscape. Some models we love are organizing analysts by core and opportunistic to our objectives, tiering by levels of engagement, or our personal favorite – the Spotlight Way Maturity Model.
Topics: Best Practices, Strategic Planning
A Forrester Wave or Magic Quadrant just published. You sigh in relief and pat yourself on the back for another job accomplished. But if you’re like us, it’s not too long before the question starts to creep in – how do we do better next year?
Topics: Strategic Planning, Analyst Perceptions, Magic Quadrants, Waves, etc.
When briefings, inquiries, and interviews can only get you so far, we know you use strategic advisory days to understand an analyst better, influence his or her perception, and ideally, get leads on new customers.
"Is it better to be in a Wave or Magic Quadrant even if we don’t show well? Or are we better off declining participation?" I often get asked this question from my clients, and the answer of course is not black or white. It really does depend on many factors. The key is to have buy-in at all levels of the organization. Here are few important considerations as you are weighing this decision:
Topics: Best Practices, Strategic Planning, Evaluation Research
How many times have you received this question from one of your speakers? Or maybe it was this question, right before the call started: “Oh yeah, Joe Analyst, I remember him. What did I talk about with him last time?”
Topics: Best Practices, Strategic Planning, Speaker Prep
Consider this scenario: While prepping your executive team for a Wave briefing, your CEO asks, "Where exactly do we stand with this analyst? It seems like she's skeptical of our strategy.”
Topics: Best Practices, Strategic Planning, Analyst Perceptions
For those on the outside of analyst relations, it may be easy to think of AR as just a sporadic briefing or two with a handful of seemingly relevant analysts. For those of us on the inside, we know it’s much more complex.
Topics: Best Practices, Strategic Planning
It’s what every AR pro is up against each day. You attend back-to-back calls, send countless emails to your team, are in constant communication with analysts and representatives from their firms, all while trying to think ahead about what everyone might need from you next.
Topics: Best Practices, Strategic Planning
