Tell me if this sounds like something you’ve dealt with – you and your team feel something about your platform or services is more important than an analyst does.
A Forrester Wave or Magic Quadrant just published. You sigh in relief and pat yourself on the back for another job accomplished. But if you’re like us, it’s not too long before the question starts to creep in – how do we do better next year?
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Topics: Strategic Planning, Analyst Perceptions, Magic Quadrants, Waves, etc.
“On a scale of 1-10, how likely is it that you would recommend [brand] to a friend or colleague?”
Ah, the Net Promoter Score question. While this evaluation question itself is remarkably simple, the factors that impact how a recipient answers are complex. What does it actually take to make someone want to recommend you? If we think about this in terms of analyst maturity, what does it actually take to make an analyst be your advocate?
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Topics: Best Practices, Analyst Perceptions
Uncovering an analyst’s perception of your business can feel a bit like searching for hidden treasure. You know their real beliefs are there, but they may not be obvious to you. Your executives and product team look to you to help translate the state of your analyst relationships. Do you have active advocates in the analyst community? Are some skeptics? Do you know?
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Topics: Best Practices, Analyst Perceptions
Consider this scenario: While prepping your executive team for a Wave briefing, your CEO asks, "Where exactly do we stand with this analyst? It seems like she's skeptical of our strategy.”
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Topics: Best Practices, Strategic Planning, Analyst Perceptions
