We all have probably experienced our spokespeople returning from an analyst interaction saying, “the analyst just doesn’t get it.”
A briefing is one of the best ways to inform an analyst of the value that your company provides to a given market. And, anyone can do it – it doesn’t require a subscription, plus it’s a great way to test into the analyst channel to see if it works for your business.
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Topics: Best Practices, Speaker Prep
“Why am I talking to this analyst?”
How many times have you received this question from one of your speakers? Or maybe it was this question, right before the call started: “Oh yeah, Joe Analyst, I remember him. What did I talk about with him last time?”
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Topics: Best Practices, Strategic Planning, Speaker Prep
