A briefing is one of the best ways to inform an analyst of the value that your company provides to a given market. And, anyone can do it – it doesn’t require a subscription, plus it’s a great way to test into the analyst channel to see if it works for your business.
Topics: Best Practices, Speaker Prep
"Is it better to be in a Wave or Magic Quadrant even if we don’t show well? Or are we better off declining participation?" I often get asked this question from my clients, and the answer of course is not black or white. It really does depend on many factors. The key is to have buy-in at all levels of the organization. Here are few important considerations as you are weighing this decision:
Topics: Best Practices, Strategic Planning, Evaluation Research
