Tell me if this sounds like something you’ve dealt with – you and your team feel something about your platform or services is more important than an analyst does.
A Forrester Wave or Magic Quadrant just published. You sigh in relief and pat yourself on the back for another job accomplished. But if you’re like us, it’s not too long before the question starts to creep in – how do we do better next year?
0 Comments Click here to read/write comments
Topics: Strategic Planning, Analyst Perceptions, Magic Quadrants, Waves, etc.
In a perfect world, we would have an unlimited roster of raving fans who are available at the drop of the hat to give us a glowing review. Ah, utopia.
In reality, we know customer references are pulled in many directions. From case studies to event appearances to prospect calls, and of course, analyst research, it’s hard to keep track of when and who you should lean on for evaluation research references.
0 Comments Click here to read/write comments
When briefings, inquiries, and interviews can only get you so far, we know you use strategic advisory days to understand an analyst better, influence his or her perception, and ideally, get leads on new customers.
0 Comments Click here to read/write comments
