--- title: Resources | Analyst Relations Best Practices – The Spotlight Way | Best Practices description: Best Practices | Resources for analyst relations best practices, the Spotlight way. --- [![Spotlightar](https://go.spotlightar.com/hs-fs/hubfs/Spotlight_June2018%20Theme/images/logo.png?width=380&height=200&name=logo.png "Spotlightar")](http://www.spotlightar.com/index.html) [WE'RE HIRING](http://www.spotlightar.com/careers.html) # Analyst Relations Resources ### The Spotlight Way ## [What's your relationship status? An overview of Spotlight's Maturity Model](https://go.spotlightar.com/blog/spotlight-maturity-model) Posted by [Christina Neill](https://go.spotlightar.com/blog/author/christina-neill) on Jun 11, 2019 11:17:25 AM - [Tweet](https://twitter.com/share) [![Screen Shot 2019-06-10 at 3.52.13 PM](https://go.spotlightar.com/hubfs/Screen%20Shot%202019-06-10%20at%203.52.13%20PM.png) ](https://go.spotlightar.com/blog/spotlight-maturity-model) When it comes to analyst prioritization and segmentation, there are many ways to divvy up the landscape. Some models we love are organizing analysts by core and opportunistic to our objectives, tiering by levels of engagement, or our personal favorite – the Spotlight Way Maturity Model. [Read More](https://go.spotlightar.com/blog/spotlight-maturity-model) 0 Comments [Click here to read/write comments](https://go.spotlightar.com/blog/spotlight-maturity-model#comments-listing) Topics: [Best Practices](https://go.spotlightar.com/blog/tag/best-practices), [Strategic Planning](https://go.spotlightar.com/blog/tag/strategic-planning) ## [The five things you should always note after an analyst interaction](https://go.spotlightar.com/blog/the-five-things-you-should-always-note-after-an-analyst-inquiry) Posted by [Christina Neill](https://go.spotlightar.com/blog/author/christina-neill) on May 13, 2019 1:17:02 PM - [Tweet](https://twitter.com/share) [![knowledge-base](https://go.spotlightar.com/hubfs/knowledge-base.png) ](https://go.spotlightar.com/blog/the-five-things-you-should-always-note-after-an-analyst-inquiry) We all know building relationships with analysts doesn’t happen overnight. But, it’s important to remember that it also doesn’t happen without thoughtful and purposeful actions. While it’s a common best practice to prepare before analyst interactions, we believe it’s equally as important to debrief after them. The feedback and nuggets of insight we learn from analysts during interactions like inquiries can help us make momentum towards our ultimate goal with the analyst – *if* we disseminate and distribute the insights accordingly. [Read More](https://go.spotlightar.com/blog/the-five-things-you-should-always-note-after-an-analyst-inquiry) 0 Comments [Click here to read/write comments](https://go.spotlightar.com/blog/the-five-things-you-should-always-note-after-an-analyst-inquiry#comments-listing) Topics: [Best Practices](https://go.spotlightar.com/blog/tag/best-practices) ## [Four components for keeping your analyst inquiry foundation strong](https://go.spotlightar.com/blog/four-components-for-keeping-your-analyst-inquiry-foundation-strong) Posted by [Christina Neill](https://go.spotlightar.com/blog/author/christina-neill) on Apr 24, 2019 9:36:39 AM - [Tweet](https://twitter.com/share) [![analyst-inquiries](https://go.spotlightar.com/hubfs/analyst-inquiries.jpg) ](https://go.spotlightar.com/blog/four-components-for-keeping-your-analyst-inquiry-foundation-strong) Whenever you started in analyst relations, inquiries were likely one of the first offerings you heard about from analyst firms. Included in most firm subscriptions, analyst inquiries are uninterrupted time to ask an industry expert about questions specific to your business. But making the most out of analyst inquiries requires us to take a step back and hone in on the foundations of this offered service. [Read More](https://go.spotlightar.com/blog/four-components-for-keeping-your-analyst-inquiry-foundation-strong) 0 Comments [Click here to read/write comments](https://go.spotlightar.com/blog/four-components-for-keeping-your-analyst-inquiry-foundation-strong#comments-listing) Topics: [Best Practices](https://go.spotlightar.com/blog/tag/best-practices) ## [AR & Product – Informing Product Strategy and Development](https://go.spotlightar.com/blog/ar-product-informing-product-strategy-and-development) Posted by [Laura Blaydon](https://go.spotlightar.com/blog/author/laura-blaydon) on Mar 14, 2019 10:22:52 AM - [Tweet](https://twitter.com/share) [![ar-product](https://go.spotlightar.com/hubfs/ar-product.jpg) ](https://go.spotlightar.com/blog/ar-product-informing-product-strategy-and-development) Recently, we’ve shared tips for making mutually beneficial connections between [AR and marketing](https://go.spotlightar.com/blog/analyst-relations-marketing-activating-your-thought-leadership) and [AR and sales](https://go.spotlightar.com/blog/ar-sales-understanding-market-opportunities). This week we’ll discuss how the product team is a key driver in creating successful AR outcomes at the highest level, informing buying decisions and ultimately driving bottom-line growth. [Read More](https://go.spotlightar.com/blog/ar-product-informing-product-strategy-and-development) 0 Comments [Click here to read/write comments](https://go.spotlightar.com/blog/ar-product-informing-product-strategy-and-development#comments-listing) Topics: [Best Practices](https://go.spotlightar.com/blog/tag/best-practices) ## [AR & Sales – Understanding Market Opportunities](https://go.spotlightar.com/blog/ar-sales-understanding-market-opportunities) Posted by [Laura Blaydon](https://go.spotlightar.com/blog/author/laura-blaydon) on Feb 11, 2019 12:24:07 PM - [Tweet](https://twitter.com/share) [![ar-sales-blog](https://go.spotlightar.com/hubfs/ar-sales-blog.jpg) ](https://go.spotlightar.com/blog/ar-sales-understanding-market-opportunities) Recently, we shared a few tips for using [AR in marketing to activate thought leadership](https://go.spotlightar.com/blog/analyst-relations-marketing-activating-your-thought-leadership). Today, we want to focus on the relationship between AR and sales. [Read More](https://go.spotlightar.com/blog/ar-sales-understanding-market-opportunities) 1 Comment [Click here to read/write comments](https://go.spotlightar.com/blog/ar-sales-understanding-market-opportunities#comments-listing) Topics: [Best Practices](https://go.spotlightar.com/blog/tag/best-practices) ## [AR & Marketing – Activating Your Thought Leadership](https://go.spotlightar.com/blog/analyst-relations-marketing-activating-your-thought-leadership) Posted by [Laura Blaydon](https://go.spotlightar.com/blog/author/laura-blaydon) on Feb 1, 2019 2:31:00 PM - [Tweet](https://twitter.com/share) [![analyst-relations-marketing](https://go.spotlightar.com/hubfs/analyst-relations-marketing.jpg) ](https://go.spotlightar.com/blog/analyst-relations-marketing-activating-your-thought-leadership) At Spotlight, our clients run the gamut from large enterprises to small independent firms, start-ups to mature organizations, and experienced analyst relations pros to relative newbies in AR. One thing they all share is the need to deliver value through their AR program. [Read More](https://go.spotlightar.com/blog/analyst-relations-marketing-activating-your-thought-leadership) 2 Comments [Click here to read/write comments](https://go.spotlightar.com/blog/analyst-relations-marketing-activating-your-thought-leadership#comments-listing) Topics: [Best Practices](https://go.spotlightar.com/blog/tag/best-practices) ## [5 tips for addressing those who think analysts “just don’t get it”](https://go.spotlightar.com/blog/5-tips-for-addressing-those-who-think-analysts-just-dont-get-it) Posted by [Christina Neill](https://go.spotlightar.com/blog/author/christina-neill) on Jan 28, 2019 1:48:48 PM - [Tweet](https://twitter.com/share) [![_KEN2470](https://go.spotlightar.com/hubfs/_KEN2470.jpg) ](https://go.spotlightar.com/blog/5-tips-for-addressing-those-who-think-analysts-just-dont-get-it) We all have probably experienced our spokespeople returning from an analyst interaction saying, “the analyst just doesn’t get it.” [Read More](https://go.spotlightar.com/blog/5-tips-for-addressing-those-who-think-analysts-just-dont-get-it) 0 Comments [Click here to read/write comments](https://go.spotlightar.com/blog/5-tips-for-addressing-those-who-think-analysts-just-dont-get-it#comments-listing) Topics: [Best Practices](https://go.spotlightar.com/blog/tag/best-practices), [Speaker Prep](https://go.spotlightar.com/blog/tag/speaker-prep) ## [Rise up & stand out: how to create a compelling analyst briefing](https://go.spotlightar.com/blog/rise-up-stand-out-how-to-create-a-compelling-analyst-briefing) Posted by [Mike Pruitt](https://go.spotlightar.com/blog/author/mike-pruitt) on Jan 25, 2019 8:51:00 AM - [Tweet](https://twitter.com/share) [![_KEN3089](https://go.spotlightar.com/hubfs/_KEN3089.jpg) ](https://go.spotlightar.com/blog/rise-up-stand-out-how-to-create-a-compelling-analyst-briefing) A briefing is one of the best ways to inform an analyst of the value that your company provides to a given market. And, anyone can do it – it doesn’t require a subscription, plus it’s a great way to test into the analyst channel to see if it works for your business. [Read More](https://go.spotlightar.com/blog/rise-up-stand-out-how-to-create-a-compelling-analyst-briefing) 0 Comments [Click here to read/write comments](https://go.spotlightar.com/blog/rise-up-stand-out-how-to-create-a-compelling-analyst-briefing#comments-listing) Topics: [Best Practices](https://go.spotlightar.com/blog/tag/best-practices), [Speaker Prep](https://go.spotlightar.com/blog/tag/speaker-prep) ## [Case Study: Reprioritizing AR Efforts to Accommodate New Products](https://go.spotlightar.com/blog/case-study-reprioritizing-analyst-relations-efforts-to-accommodate-new-products) Posted by [Eden Olson](https://go.spotlightar.com/blog/author/eden-olson) on Dec 3, 2018 9:07:00 AM - [Tweet](https://twitter.com/share) [![Screen Shot 2018-11-28 at 5.16.26 PM](https://go.spotlightar.com/hubfs/Screen%20Shot%202018-11-28%20at%205.16.26%20PM.png) ](https://go.spotlightar.com/blog/case-study-reprioritizing-analyst-relations-efforts-to-accommodate-new-products) We all know prioritization is a key tenet of analyst relations. Since budget, time, and personnel are all limited in AR, what do you do when your company wants to launch a new product into an unforged market? [Read More](https://go.spotlightar.com/blog/case-study-reprioritizing-analyst-relations-efforts-to-accommodate-new-products) 0 Comments [Click here to read/write comments](https://go.spotlightar.com/blog/case-study-reprioritizing-analyst-relations-efforts-to-accommodate-new-products#comments-listing) Topics: [Best Practices](https://go.spotlightar.com/blog/tag/best-practices), [Prioritization](https://go.spotlightar.com/blog/tag/prioritization) ## [Customer reference selection – so much more than finding your raving fans](https://go.spotlightar.com/blog/customer-reference-selection-so-much-more-than-finding-your-raving-fans) Posted by [Katie Coffman](https://go.spotlightar.com/blog/author/katie-coffman) on Nov 27, 2018 2:24:16 PM - [Tweet](https://twitter.com/share) [![analyst-relations-customer-references](https://go.spotlightar.com/hubfs/Screen%20Shot%202018-11-27%20at%202.29.05%20PM.png) ](https://go.spotlightar.com/blog/customer-reference-selection-so-much-more-than-finding-your-raving-fans) In a perfect world, we would have an unlimited roster of raving fans who are available at the drop of the hat to give us a glowing review. Ah, utopia. In reality, we know customer references are pulled in many directions. From case studies to event appearances to prospect calls, and of course, analyst research, it’s hard to keep track of when and who you should lean on for evaluation research references. [Read More](https://go.spotlightar.com/blog/customer-reference-selection-so-much-more-than-finding-your-raving-fans) 0 Comments [Click here to read/write comments](https://go.spotlightar.com/blog/customer-reference-selection-so-much-more-than-finding-your-raving-fans#comments-listing) Topics: [Best Practices](https://go.spotlightar.com/blog/tag/best-practices), [Magic Quadrants, Waves, etc.](https://go.spotlightar.com/blog/tag/magic-quadrants-waves-etc) [All posts](https://go.spotlightar.com/blog/all) [Next](https://go.spotlightar.com/blog/tag/best-practices/page/2) #### Join us for our next webinar ### Case Studies of Impacting Business with AR  #### Wednesday, June 26 at 1pm EST [![Register Now](https://no-cache.hubspot.com/cta/default/3419301/77f76cc4-f8ec-4ddf-8ae1-8038bd78bc58.png)](https://cta-redirect.hubspot.com/cta/redirect/3419301/77f76cc4-f8ec-4ddf-8ae1-8038bd78bc58) ### Let our latest AR content come to you. Sign up here: ### Recent Posts ### Posts by Tags - [Best Practices (17)](https://go.spotlightar.com/blog/tag/best-practices) - [Strategic Planning (8)](https://go.spotlightar.com/blog/tag/strategic-planning) - [Analyst Perceptions (5)](https://go.spotlightar.com/blog/tag/analyst-perceptions) - [Magic Quadrants, Waves, etc. (4)](https://go.spotlightar.com/blog/tag/magic-quadrants-waves-etc) - [Speaker Prep (3)](https://go.spotlightar.com/blog/tag/speaker-prep) - [AR News (2)](https://go.spotlightar.com/blog/tag/ar-news) - [Evaluation Research (1)](https://go.spotlightar.com/blog/tag/evaluation-research) - [Prioritization (1)](https://go.spotlightar.com/blog/tag/prioritization) [See all](https://go.spotlightar.com/blog/tag/best-practices/page/1#) ### It's Your Time to Shine ##### CONNECT ##### LISTEN ##### VISIT - BECOME A SPOTLIGHT-ER We're always looking for sharp, fun, passionate, and digitally savvy people to join our team. 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