AR Playbook

The New Era of Analyst Relations Starts Here

Analyst Relations (AR) is evolving–fast. What used to be a niche, relationship-driven function is now a strategic lever for shaping market perception, building buyer confidence, and strengthening your competitive edge. But for most companies, knowing where to begin–or how to scale–is the hard part. That's where Spotlight comes in.

Whether you're building an AR program from scratch or leveling up your existing efforts, the Spotlight AR Playbook gives you the clarity, structure and expert-backed insight to move forward with confidence.

What You'll Learn from the Playbook:

• The Role of AR Today
• The Building Blocks of a High-Impact Strategy
• 5 Common Pitfalls (And How to Avoid Them)
• When (And Why) to Bring in a Partner

Ready to Elevate your AR Game?

Download the Spotlight AR Playbook and discover what it takes to build a high-impact AR program–backed by strategy, structure and proven results.